About YouDirectories

This author has not yet filled in any details.
So far YouDirectories has created 40 blog entries.

Mobilegeddon

By |March 2018|

Copywriter: Claire Hezkia-Niego, Account Executive, YouDirectories

Mobilegeddon – From Local search to customer engagement, this is the necessity of being mobile responsive.
It has been demonstrated that the majority of internet users are using their phone to find information. Searches for a restaurant, a phone number for an electrician, the closest museum etc. Google already helps businesses […]

Localised content

By |February 2018|

Copywriter: Matt Roberts, Group Account Director, YouDirectories

Every street is local to the people that live there.  Focusing online content on local keywords generates more search results with Google’s algorithm favouring localised sites.  This approach is required on each site that lists your store.  Online directories are effectively duplicates of your own store pages.  But, vary […]

It’s Personal

By |January 2018|

Copywriter: Lee Bratton, Senior Account Manager, YouDirectories

Everyone wants to personalise their look.  E-commerce has for a long time seen the benefits and value to data personalisation. Amazon and Tesco are famous online sellers who collect vast amounts of data on customer’s purchasing patterns. They analyse recency and frequency of purchase, behavioural trends and patterns. These […]

Content Marketing

By |December 2017|

Copywriter: Lee Bratton, Senior Account Manager, YouDirectories

Keeping good data records is it seems, important for all parts of life (even father Christmas keeps a list).  Yet, according to a CMI study, 40 percent of those businesses surveyed who stated they did not keep adequate records of past content marketing, experienced quite poor results. Whereas 53 […]

Keyword Recruitment

By |November 2017|

Copywriter: Matt Roberts, Group Account Director, YouDirectories

Recruitment agencies are a good case study to examine for successful keyword use.  When they receive a new job description (and a good recruitment agency will ‘obtain’ one), the first stage is to find suitable candidates.  Important to that is a good keyword search on your firm’s database of […]

Pumpkins 2017

By |October 2017|

Copywriter: Matt Roberts, Group Account Director, YouDirectories

There are a lot of talented pumpkin carvers out there and in this article we present some stunning and funny designs from our mystery shoppers and publisher/supplier contacts.

First Place – (Photo above) Elisa (or Eli) helped mummy and daddy make the pumpkins this year including a very clever cat […]

Data Marketing

By |September 2017|

Copywriter: Lee Bratton, Senior Account Manager, YouDirectories

Love your data and it will reward your brand.  In such a competitive global economy, data marketing is necessary for every organisation.  For local search advertising, the data brands have about their customers enable better keywords and rich content for improved Google results.  Data marketing can be split into […]

Service Marketing

By |August 2017|

Copywriter: Matt Roberts, Group Account Director, YouDirectories

80 percent of people in advanced economies work in the service sector.  The marketing of services is therefore more important today than ever before. Any economic activity that creates value or some sort of benefit for people at a defined time and location, is a service.  The RAC, AA […]

Personalisation

By |July 2017|

Copywriter: Matt Roberts, Group Account Director, YouDirectories

At YouDirectories we focus on something called ‘Design Personalisation’.  We tailor client’s advertising to show accurate local content for stores, but we also have specifically designed adverts for a local audience and personalised messaging.  These adverts have a design that is unlike anything you normally see in Yellow Pages […]

Digital Advertising

By |June 2017|

Copywriter: Virginia Alexandrova, Account Executive

Local search has always been a focal point for both consumers and marketers. The rise of mobile search has led to a need to reallocate marketing budgets towards mobile advertising and mobile displayed results.  The advertising spend on mobile campaigns rose by over 50 percent (£3.9bn) in 2016.

 

Digital advertising expenditure is […]